As part of Highland Outdoors’ ambitious growth plans for Ridgeline of New Zealand, Peter Cannan has joined business as northern field sales representative for the popular apparel brand.

Peter has extensive sales experience in the clothing sector, having worked with major brands including Hummel, Under Armour, Mitre Sports and Umbro International.

Highland Outdoors CEO John Bright said: “We’re really excited about having someone with Peter’s pedigree join the Ridgeline team and the Highland Outdoors family.

“His wealth of sales experience, particularly in the performance clothing sector, will further strengthen the Ridgeline brand and demonstrates our firm commitment to achieving our long-term objectives.”

Peter added: “Ridgeline is a well-recognised brand with a reputation for producing functional products at real value-for-money prices. 

“I’m looking forward to meeting up with all our stockists across the northern region and helping them grow their business in partnership with Ridgeline.”Peter can be contacted via

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